A2 Gir-cow ghee & organic farm foods · Food · India. India's first certified glyphosate-free A2 ghee, sold on provenance.
Two Brothers Organic Farms built a premium brand on radical provenance, A2 Gir-cow ghee churned the traditional bilona way, and India’s first certified glyphosate-free ghee. It charges a steep premium and earns it with story and proof. The job was to make that story land instantly on a marketplace listing.
| Led with the proof | "India’s first certified glyphosate-free ghee" and the A2 Gir-cow story became the hook, the reason a buyer pays more. |
| Story-led A+ | The bilona method, free-grazing cows and gut, immunity and high-heat-cooking benefits carried the premium emotionally and rationally. |
| Held the price with trust | Certifications and traceability modules made the premium feel earned, not arbitrary. |
| Laddered the catalogue | Ghee into honey, jaggery and the wider farm range lifted order value and repeat purchase. |
The Two Brothers Organic Farms A+ content and storefront we built.
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